Drink Champs: A Toast to Hip Hop

Photo Courtesy of Crazy Hood All Rights Reserved to Drink Champs Podcast

Recently, Hip Hop fans have been disappointed with the quality of music produced by the power house record companies, including Def Jam, Sony, Interscope, and the minor record Labels. Hip Hop fans from the 1980s and 1990s, were inspired by the plethora of Artists ranging from the Def MCs, Lyrical Assassins, Conscious Intellectuals, Jazzy Jiggie Party Crews to the West Coast Gangsta Rappers, all inspired by their local environments. In the era of Post Modern Hip Hop (The After School Generation), with the exception of the Giants in Hip Hop like Nas, Jay-Z, Dr. Dre, Snoop Dogg, 50 Cent, Kanye West, Lil' Wayne, Eminem, The Lox, Puff Daddy, and The Game, few up and coming Hip Hop artists have the "juice," to strike a cord that reverberates with most of the Old School, New School, and Post Modern Hip Hop schools (After School Generation) together, cultivating unity which coalesced into Annual Awards Shows, and profitable Tours, along with their advertising cousins, the local Hip Hop Radio Stations. One fact remains consistent for real Hip Hop to occur and one must have "The Juice," which is a background authenticating their legitimacy to be on stage to speak to the people of Hip Hop. And just when the Die Heart fans began to lose hope in what Hip Hop today has to offer... Drink Champs.

Hosted by the well respected NORE (Noreaga) and DJ EFN, this new podcast series now available on Play It, ITunes and CBS radio, gives a pure unadulterated dose of Hip Hop. With Legendary guests, each show, it provides an inside perspective on the music, Hip Hop fans have grown to love and cherish. With a touch of alcohol, and the growing marijuana movement, which are no strangers to the Hip Hop culture, and have provided lucrative advertising deals for many Artists and Labels from all genres of music (Rock, R&B, Country, etc), Drink Champs offers viewers real stories from real Icons in the music. The feeling of the Podcast is almost like the excitement when Doctor Dre and Ed Lover hosted Yo' MTV Raps or the early BET Rap City Shows, but with a foundation or history.

Underneath the surface of the Post Modern Hip Hop School, there is a growing rift between the various schools of Hip Hop. Nas stated that "Hip Hop was Dead," and Jay-Z alluded that "Autotunes," was killing the game. But neither statements were the final testaments to Hip Hop and how it has evolved over the recent years, nor what it will become in the time to come. What is certain is, those new Hip Hop Artists, who are not afraid to reach back into previous eras will discover a brilliance that reverberates through each school, and unlock the possibility of their very own longevity in the music, and the potential to become a real Hip Hop Icon, like those featured on the podcast, Drink Champs. Toast...

Written by Mr. Cowan Amaye-Obu and Peter Commons (email WestOaklandImports@gmail.com)

A Sample (All Rights Reserved to Drink Champs Podcast 2016)