Tuesday, July 14, 2015

Why African Americans Should Boycott The Dodge Motor Company


       Since the dawn of the automobile industry in the United States, African Americans have played a monumental role in its development and success. As workers, Blacks have helped produced millions of cars over the last Century. As consumers, African Americans have spent $trillions of dollars in support of the American Automobile Makers, Ford, General Motors, Chrysler, Lincoln and many others. If there was a group of loyal consumers of the American Automobile Industry, it would definitely be African Americans.
       Why would Dodge Motors, a division of the new Fiat Chrysler Automobiles, release a negative racially inclined, 2015 Dodge Durango commercial, which essentially suggests, when "Blacks drive your automobile with their loud music, the value of your white establishment goes down?" How appalling and a slap in the face of the African American consumer. What American automobile maker doesn't benefit from Black consumers, especially because we do not produce any Automobiles of our own? And how many White American owned companies owe their success to the power of the 'Black dollar?' This commercial is the reason for a call to Boycott Dodge Motors, and their savvy modern Racist forethought of their African American patrons.
        If there is a study to ascertain the amount of money Blacks have spent and continue to spend with American Automobile Companies over the years since the dawn of this industry, the knowledge would be more than enlightening. The knowledge would spark a cause to a new Automobile Race, with Black faces creating the new generation of futuristic cars, without the need of gas powered engines, but electric or new propulsion systems. For far too long, African Americans and even African descendants worldwide, have had a ceiling for the success they are allowed to have in this "White Supremacist Capitalist Patriarchy" society. Let us embark on study, research, and development of the New Generation of Cars and exit the White dominated Automobile Industry, if they do not respect us. Boycott Dodge until they recant their despicable commercial!

-Cowan Amaye-Obu
Also see William Lark Jr. of MIT 

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